The oh-so-crafty Art Brut recently wrote on their website that EMI released a new single, “Pump Up The Volume,” unknowingly to the band. The guys stated, “…it seems EMI have decided to release “Pump Up the Volume” without informing either the band or myself, making any kind of wide scale promotion rather difficult. Adding to this curious new marketing stratagem of discouraging sales, EMI have chosen to make the song available via download only. So no luck in the record shacks either. Please do put the effort into downloading it though. The band is very proud of it and it’s a shame to see it and the b-sides go to waste. Let’s try and prove the suits wrong in what little time we have left!”
Interestingly enough, they also link to the new video for the single, which was recorded live for Australian television. Does it go along with what the band claimed, or is it merely a marketing ploy to announce the single and get us to watch the video? Whatever way it is, it worked on us, and it should for you too.
Related:
