In one of the best viral-video ideas we’ve seen yet, The Chemical Brothers asked fans to submit video clips relating to their latest single “Midnight Madness” and tag the exact location where the footage was taken. The footage was then loaded into new Google Earth software enabling fans to browse through the submitted footage based on location. I’m sure this was commissioned – at least in part – by the folks at Google, because not only did it result in a cool global viral initiative, but The Chemical Brothers even put some of the submitted clips into their music video for “Midnight Madness”.
You can view the video below, or head over to the Chemical Brothers website to view more of the submissions in Google Earth.
“Midnight Madness”
