After years of their moniker simply being, well, a moniker, Animal Collective finally puts that silly music riff-raff on hold to collectively help animals. They’ve teamed up with PETA to present a PSA against Canada’s slaughter of seals, a cause that has been of particular interest to PETA in relation to the public attention to Vancouver for their hosting of the 2010 Olympics (a campaign they’re calling OlympicShame2010). The band comes across as both earnest and reasonably knowledgeable, as it turns out Brian has some background in both environmental work and marine biology. Also, if you don’t like your bands to have any interests outside of music, the clip does use “My Girls.” However, the end is NSFW unless you work at a place where watching a baby seal take it just for chillin’ on his ice patch is normal. Also, if it is, please get a new job immediately and consider taking a few weeks of to search your soul.

(Via: I Guess I’m Floating)

1. Morrissey: Ringleader Of The Baby Seal Protectors
2. Animal Collective – “Peacebone”
3. Sasha Frere-Jones: “Tweaking” the Animal Collective Faithful
4. New M.I.A. Album Sounding Like Gucci Mane/Animal Collective Hybrid
5. Animal Collective Releasing “Brothersport” Single On Long Neglected Format: The 10″