Just kidding, Soft Packers! We’ll be dropping a White Denim feature on your shiny heads sometime in the near future, a 4900 word treatise on why they might just be the third best rock ‘n roll band on American soil right now. Before that story starts flashing on our homepage, treat yourself to the snappy new video for single “I Start To Run.” Their new full-length, Fits, is out right now courtesy of Downtown.

1. SxSW 2009 Photos – The Soft Pack @ Opal Divines
2. The Soft Pack Won’t Let Muslims Die
3. Watch The Soft Pack’s Video For “Answer To Yourself”
4. The Soft Pack Sign With Kemado, Kemado Considering Label Name Change
5. Why You Should Watch VBS’ Soft Focus