When Jason Drake — aka Cassettes Won’t Listen — dropped his debut Small-Time Machine last year, it was easy to see where his roots lied. Not just in his musical influences, which he displayed on a free covers EP called One Alternative, but also in his day-job doing marketing for Def Jux. That’s because what preceded and followed the release of Machine was a series of well-choreographed marketing tactics. In fact, for most of 2008, we were greeted with different ways to view Drake’s music. That is to say, everything but new material.
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