At some point yesterday, Island Def Jam chairman LA Reid exclaimed that the new Mariah Carey album will come with a 34-page “mini-magazine” which will include ads and editorial content. Said magazine will also include a free cd mix of Eminem freestyles about Mariah and Nick Cannon, a cover illustration of Carey that when folded looks like a ham sandwich and a scratch-and-sniff section that smells like bad ideas. Here’s Reid’s full quote!

“The idea was really simple thinking: ‘We sell millions of records, so you should advertise with us,’” said Antonio “L.A.” Reid, chairman, Island Def Jam Music Group, a unit of Universal Music Group. “My artists have substantial circulation-when you sell 2 million, 5 million, 8 million, that’s a lot of eyeballs. Most magazines aren’t as successful as those records.”

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In between getting our hearts a flutter for Robert Pattinson and his hair last night at the MTV Movie Awards (What? Homeboy is fine), we were quite amused to see that the music channel also isn’t afraid to broadcast a little dude-on-dude action.
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Since we have a tendency to look below the radar for our music, we decided to take a weekly look at The Populist View. We’ll stop short of calling our tastes underground, let’s just say we’re pop-culturally inept. So we’ve devised a way to keep up to date.
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