Scottish electrotwiddler and very tall guy Calvin Harris is starting a new series on his YouTube channel entitled “Jam TV.” Born out of frustration of an experience of his own being filmed whilst unable to open a jar of the sweet stuff, Harris has decided to film celebrities doing the deed. (You can read about Harris’s pleas for more upper body strength on his Twitter.)

Though his first episode features American Idol judge Simon Cowell and British money mogul Philip Green via phone, Harris promises in-the-flesh guests soon, Katy Perry even volunteering her skills for the series. What a friend.

Peep the first episode here.

Poor YouTube. Everyone’s trying to cash in on your idea and they don’t even have the decency to keep you in the loop.
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